Functional foods are part of trend in products that individuals may consume to increase their health and/or contribute to reducing disease.
Functional foods are an emerging field in food science due to their increasing popularity with health-conscious consumers and the ability of marketers to create new interest in existing products.
Studies are continuing into the benefits and risks associated with functional food. Care should be taken to not take marketed products on face value.
Lillian Cheung, Ph.D, a nutrition professor at the Harvard School of Public Health, also points out that adding nutrients to a food can encourage people to perceive it as unequivocally healthy, whether it's low-fat and fiber-rich oatmeal that's been fortified or a similarly enhanced bag of potato chips packed with fat and bereft of any naturally occurring nutrients that the oatmeal has. "The fact that brands have gone to the trouble to add this stuff sends an implicit message that the finished product is desirable, and that's just not always the case," she says. "Sports drinks are an example. The sugar they contain is so much worse than the added vitamins. But that information gets obscured."
Boosting nutrients into such a wide variety of foods could also lead people to either over-consume vitamins and minerals that can be harmful in large amounts (too much folate, for instance, has recently been linked to some cancers), or under-consume others because they misapprehend how much of a given nutrient a food actually delivers. The over processing of foods is also believed to reduce the nutritional value for food
Task: 8 Functional/Fortified Foods Use the information above and in the online articles below to write a short newspaper article (Minimum 150 words) Outlne what fortified foods are (and give examples). Explain their positive and negative health benefits. Post the article on your website using the paragraph with picture basic element.
Fortified foods are ingredient(s) that are been added to a food and the new product has an additional function (often one related to health-promotion or disease prevention). They are popping up everywhere in Australian's lifestyles in simple things such as milk, cheese yoghurts, breads and cereals. Some people see them as helpful and others see them as harmful.